Helmut Baurecht founded the cosmetic label ARTDECO in 1985, inspired by a love of beauty, an innovative concept and a great vision. With the idea of offering high-quality cosmetics at an affordable price, he wanted to make beauty accessible to all women and create unparalleled products. The cornerstone of our success story was laid.

We have been the clear market leader in the German cosmetic sector for almost 15 years. Women in 78 countries worldwide appreciate our luxurious cosmetics. Until now, we have been a family-run company headquartered in Karlsfeld near Munich. We're proud of that.

Our beauty philosophy

A wide variety of colors, numerous specialty products and individually customisable, flexible beauty boxes: With this unique range of products, we want to create a comprehensive and yet bespoke sense of beauty.

Every woman has something special, which sets her apart in her own way and makes her beautiful. She has her own style and preferences when it comes to accentuating this personal beauty. Our cosmetic products are a tribute to the uniqueness of each woman. The variability and individuality of ARTDECO's exclusive cosmetics allows every woman to style her beauty as she likes.

Live your beauty. In your own personal way.
ARTDECO – My Beauty My Way.

Frauen mit Freude am Make-up
Frauen mit Freude am Make-up